About Johana M. Caba, M.A. & Integrated Marketing Communications
Join me for my Integrated Marketing Communications Online Course. As a PR and Integrated Marketing Communications professional, I have a passion for teaching my knowledge to others. Especially to small business owners and entrepreneurs. I have a B.A. in Public Relations, an M.A. in Professional Communications, and I am certified in Integrated Marketing Communications by PRSA. My course will teach you about marketing communications, how brands use it, why it is increasingly popular, why it is the gold standard of marketing communications, and how to create your own plan for your small business, start-up, or nonprofit.
Integrated Marketing Communications or IMC, as defined by The American Association of Advertising Agencies is a marketing strategy that recognizes the value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines, advertising, public relations, personal selling, and sales promotion, and combines them to provide clarity, consistency, and maximum communication impact.