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Integrated Marketing Communications Online Course
Welcome and Introduction
Welcome and Introduction (2:00)
Lesson 1: What is IMC and how is it used?
What is IMC and how is it used? (8:24)
Lesson 2: Understanding the IMC Process
Understanding the IMC Process (14:55)
Lesson 3: Seamless and Effective IMC Case Studies
Seamless and Effective IMC Case Studies (11:20)
Lesson 4: Budgets
Budgets (7:35)
Lesson 5: Word-of-Mouth Marketing
Word-of-Mouth Marketing (7:13)
Lesson 6: Creating Your IMC Plan Part 1
Creating Your IMC Plan Part 1 (3:35)
Lesson 7: Creating Your IMC Plan Part 2
Creating Your IMC Plan Part 2 (3:41)
Bonus Lesson 8: Brand Journalism
Brand Journalism (3:42)
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Brand Journalism
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